Social Media Image Filters: Before & After Examples for All 20 Presets

This page shows every Social Media preset from the free Image Filters & Effects tool on its own: a before-and-after comparison and a full picture with the filter applied. There are 20 filters here, all run at 100% strength on the same sample photo.

Social Media presets give photos a quick, recognisable look for feeds and stories: bold colour, bright tone and clear contrast. In this set of 20, 9 lean warm, 2 lean cool and 9 stay close to neutral. On average they change contrast by +12 and saturation by +12; 8 boost colour and 2 add a noticeable vignette.

Looking for the contact-sheet view with six filters per image, plus how the tool works? See the full guide to all 467 filters.

Jump to a filter

All 20 Social Media filters

1. Beauty Skin Tone

Beauty-retouched skin — warm, glowing and flawless.

This preset adds a clearly warm, orange cast, brightens the frame and gently lifts the midtones. For depth it uses warm red-tinted shadows and warm golden highlights. On top of that it adds some contrast and applies extra clarity. The look is finished with a light vignette.

Brightness +10 · Contrast +8 · Saturation +10 · Gamma 1.1 · Warmth (R−B) +15 · Clarity +8 · Vignette 12 · Sharpen 1

Before and after comparison of the Beauty Skin Tone photo filter (Social Media) on the sample photo — Beauty Skin Tone: before (left) and after (right).

Sample photo with the Beauty Skin Tone filter (Social Media) fully applied — Beauty Skin Tone applied at 100% strength.

2. Blogger Classic

Timeless blog aesthetic — warm neutral tones, inviting and clean.

Applied at 100%, it leans warm, brightens the frame and gently lifts the midtones. It also adds warm red-tinted shadows. Beyond that it adds some contrast and applies extra clarity. It closes with a light vignette and a touch of grain.

Brightness +10 · Contrast +8 · Saturation +8 · Gamma 1.08 · Warmth (R−B) +9 · Clarity +8 · Vignette 12 · Grain 5 · Sharpen 1

Before and after comparison of the Blogger Classic photo filter (Social Media) on the sample photo — Blogger Classic: before (left) and after (right).

Sample photo with the Blogger Classic filter (Social Media) fully applied — Blogger Classic applied at 100% strength.

3. Dark Mode Post

Dark aesthetic social content — deep blacks, moody and dramatic.

The grade pulls exposure down a little and settles the midtones a bit darker. Colour is split-toned with blue-tinted shadows. In addition it adds strong contrast and applies extra clarity. Final touches: a noticeable vignette and a touch of grain.

Brightness −8 · Contrast +28 · Saturation −5 · Gamma 0.9 · Warmth (R−B) −5 · Clarity +10 · Vignette 40 · Grain 8 · Sharpen 1

Before and after comparison of the Dark Mode Post photo filter (Social Media) on the sample photo — Dark Mode Post: before (left) and after (right).

Sample photo with the Dark Mode Post filter (Social Media) fully applied — Dark Mode Post applied at 100% strength.

4. Fashion Magazine

High-fashion editorial — cool, sleek and effortlessly chic.

At full strength it adds a clearly cool, blue cast, lifts exposure slightly and adds strong contrast. The look is split-toned with blue-tinted shadows. It also applies extra clarity. To finish, it adds a light vignette and a touch of grain.

Brightness +5 · Contrast +20 · Saturation −8 · Gamma 1.02 · Warmth (R−B) −15 · Clarity +12 · Vignette 20 · Grain 5 · Sharpen 1

Before and after comparison of the Fashion Magazine photo filter (Social Media) on the sample photo — Fashion Magazine: before (left) and after (right).

Sample photo with the Fashion Magazine filter (Social Media) fully applied — Fashion Magazine applied at 100% strength.

5. Fitness High Contrast

Athletic pump — high contrast, warm skin and punchy muscles.

This preset boosts colour, adds a clearly warm, orange cast, lifts exposure slightly and settles the midtones a bit darker. On top of that it adds very punchy contrast, applies strong clarity for crisp local contrast and applies noticeable sharpening. The look is finished with a noticeable vignette and a touch of grain.

Brightness +5 · Contrast +35 · Saturation +18 · Gamma 0.95 · Warmth (R−B) +17 · Clarity +20 · Vignette 35 · Grain 8 · Sharpen 2

Before and after comparison of the Fitness High Contrast photo filter (Social Media) on the sample photo — Fitness High Contrast: before (left) and after (right).

Sample photo with the Fitness High Contrast filter (Social Media) fully applied — Fitness High Contrast applied at 100% strength.

6. Food Photography

Appetite-enhancing warmth — rich colours, sharp detail, golden glow.

Applied at 100%, it boosts colour, adds a clearly warm, orange cast, pushes the greens and brightens the frame. It also adds warm red-tinted shadows and warm golden highlights. Beyond that it adds some contrast, applies extra clarity and applies noticeable sharpening. It closes with a light vignette.

Brightness +10 · Contrast +15 · Saturation +22 · Gamma 1.07 · Warmth (R−B) +26 · Clarity +15 · Vignette 15 · Grain 3 · Sharpen 2

Before and after comparison of the Food Photography photo filter (Social Media) on the sample photo — Food Photography: before (left) and after (right).

Sample photo with the Food Photography filter (Social Media) fully applied — Food Photography applied at 100% strength.

7. Influencer Glow

Lifestyle influencer glow — warm, bright and flawlessly lit.

The grade leans warm, brightens the frame and opens up the midtones. Colour is split-toned with warm red-tinted shadows and warm golden highlights. In addition it adds some contrast and applies extra clarity.

Brightness +14 · Contrast +8 · Saturation +12 · Gamma 1.12 · Warmth (R−B) +9 · Clarity +8 · Vignette 8 · Grain 3 · Sharpen 1

Before and after comparison of the Influencer Glow photo filter (Social Media) on the sample photo — Influencer Glow: before (left) and after (right).

Sample photo with the Influencer Glow filter (Social Media) fully applied — Influencer Glow applied at 100% strength.

8. Instagram Cool

Trendy cool Instagram aesthetic — desaturated blues, clean whites.

At full strength it softens colour, adds a clearly cool, blue cast, brightens the frame and gently lifts the midtones. The look is split-toned with blue-tinted shadows. It also adds some contrast and applies extra clarity. To finish, it adds a light vignette and a touch of grain.

Brightness +10 · Contrast +10 · Saturation −15 · Gamma 1.08 · Warmth (R−B) −23 · Clarity +10 · Vignette 10 · Grain 5 · Sharpen 1

Before and after comparison of the Instagram Cool photo filter (Social Media) on the sample photo — Instagram Cool: before (left) and after (right).

Sample photo with the Instagram Cool filter (Social Media) fully applied — Instagram Cool applied at 100% strength.

9. Instagram Warm

Classic Instagram warm filter — golden tones, soft vignette.

This preset boosts colour, adds a clearly warm, orange cast, brightens the frame and gently lifts the midtones. For depth it uses warm red-tinted shadows and warm golden highlights. On top of that it adds some contrast and applies extra clarity. The look is finished with a light vignette and a touch of grain.

Brightness +10 · Contrast +12 · Saturation +20 · Gamma 1.08 · Warmth (R−B) +28 · Clarity +8 · Vignette 20 · Grain 6 · Sharpen 1

Before and after comparison of the Instagram Warm photo filter (Social Media) on the sample photo — Instagram Warm: before (left) and after (right).

Sample photo with the Instagram Warm filter (Social Media) fully applied — Instagram Warm applied at 100% strength.

10. Light Aesthetic

Clean light aesthetic — airy, white, fresh and minimal.

Applied at 100%, it brightens the frame and opens up the midtones. It also adds blue-tinted shadows and warm golden highlights. Beyond that it flattens contrast for a soft, faded feel.

Brightness +16 · Contrast −10 · Saturation −5 · Gamma 1.2 · Warmth (R−B) 0 · Clarity +5 · Grain 3

Before and after comparison of the Light Aesthetic photo filter (Social Media) on the sample photo — Light Aesthetic: before (left) and after (right).

Sample photo with the Light Aesthetic filter (Social Media) fully applied — Light Aesthetic applied at 100% strength.

11. LinkedIn Professional

Corporate clean — neutral, confident and professionally polished.

The grade lifts exposure slightly and gently lifts the midtones. In addition it adds some contrast and applies extra clarity.

Brightness +8 · Contrast +12 · Saturation +5 · Gamma 1.05 · Warmth (R−B) +3 · Clarity +10 · Vignette 8 · Sharpen 1

Before and after comparison of the LinkedIn Professional photo filter (Social Media) on the sample photo — LinkedIn Professional: before (left) and after (right).

Sample photo with the LinkedIn Professional filter (Social Media) fully applied — LinkedIn Professional applied at 100% strength.

12. Pinterest Pastel

Pinterest-worthy pastels — soft, dreamy and inspirational.

At full strength it brightens the frame and opens up the midtones. The look is split-toned with warm red-tinted shadows and warm golden highlights. It also flattens contrast for a soft, faded feel.

Brightness +14 · Contrast −12 · Saturation +5 · Gamma 1.18 · Warmth (R−B) +2 · Vignette 5 · Grain 4

Before and after comparison of the Pinterest Pastel photo filter (Social Media) on the sample photo — Pinterest Pastel: before (left) and after (right).

Sample photo with the Pinterest Pastel filter (Social Media) fully applied — Pinterest Pastel applied at 100% strength.

13. Reel Vibrant

Reel-ready vibrancy — maximum energy, colour and sharpness.

This preset pushes colour to a vivid level, lifts exposure slightly and adds strong contrast. On top of that it applies strong clarity for crisp local contrast and applies noticeable sharpening.

Brightness +8 · Contrast +22 · Saturation +35 · Gamma 1 · Warmth (R−B) +2 · Clarity +18 · Vignette 8 · Grain 3 · Sharpen 2

Before and after comparison of the Reel Vibrant photo filter (Social Media) on the sample photo — Reel Vibrant: before (left) and after (right).

Sample photo with the Reel Vibrant filter (Social Media) fully applied — Reel Vibrant applied at 100% strength.

14. Selfie Boost

Selfie-optimised — brighter, smoother skin with flattering warmth.

Applied at 100%, it leans warm, brightens the frame and opens up the midtones. It also adds warm red-tinted shadows. It closes with a light vignette.

Brightness +12 · Contrast +5 · Saturation +8 · Gamma 1.12 · Warmth (R−B) +10 · Clarity +6 · Vignette 10 · Sharpen 1

Before and after comparison of the Selfie Boost photo filter (Social Media) on the sample photo — Selfie Boost: before (left) and after (right).

Sample photo with the Selfie Boost filter (Social Media) fully applied — Selfie Boost applied at 100% strength.

15. Story Highlight

Stories cover-worthy — bold, punchy with premium feel.

The grade boosts colour, lifts exposure slightly and adds strong contrast. In addition it applies extra clarity and applies noticeable sharpening. Final touches: a light vignette.

Brightness +8 · Contrast +20 · Saturation +18 · Gamma 1.02 · Warmth (R−B) +3 · Clarity +14 · Vignette 10 · Grain 3 · Sharpen 2

Before and after comparison of the Story Highlight photo filter (Social Media) on the sample photo — Story Highlight: before (left) and after (right).

Sample photo with the Story Highlight filter (Social Media) fully applied — Story Highlight applied at 100% strength.

16. TikTok Neon

High-energy TikTok neon pop — vivid, punchy and vibrant.

At full strength it pushes colour to a vivid level, lifts exposure slightly and settles the midtones a bit darker. The look is split-toned with blue-tinted shadows and cool, icy highlights. It also adds strong contrast, applies extra clarity and applies noticeable sharpening. To finish, it adds a light vignette and a touch of grain.

Brightness +8 · Contrast +25 · Saturation +45 · Gamma 0.96 · Warmth (R−B) −3 · Clarity +15 · Vignette 15 · Grain 5 · Sharpen 2

Before and after comparison of the TikTok Neon photo filter (Social Media) on the sample photo — TikTok Neon: before (left) and after (right).

Sample photo with the TikTok Neon filter (Social Media) fully applied — TikTok Neon applied at 100% strength.

17. Travel Blogger

Travel content creator vibes — vivid, bright and adventurous.

This preset boosts colour, brightens the frame and gently lifts the midtones. On top of that it adds some contrast and applies extra clarity. The look is finished with a light vignette and a touch of grain.

Brightness +10 · Contrast +15 · Saturation +25 · Gamma 1.06 · Warmth (R−B) 0 · Clarity +16 · Vignette 12 · Grain 5 · Sharpen 1

Before and after comparison of the Travel Blogger photo filter (Social Media) on the sample photo — Travel Blogger: before (left) and after (right).

Sample photo with the Travel Blogger filter (Social Media) fully applied — Travel Blogger applied at 100% strength.

18. VSCO Inspired

VSCO-style film preset — faded, slightly warm with lifted blacks.

Applied at 100%, it leans warm, lifts exposure slightly and opens up the midtones. It also adds warm red-tinted shadows. Beyond that it flattens contrast for a soft, faded feel. It closes with a light vignette and a touch of grain.

Brightness +8 · Contrast −12 · Saturation −8 · Gamma 1.14 · Warmth (R−B) +10 · Vignette 18 · Grain 12

Before and after comparison of the VSCO Inspired photo filter (Social Media) on the sample photo — VSCO Inspired: before (left) and after (right).

Sample photo with the VSCO Inspired filter (Social Media) fully applied — VSCO Inspired applied at 100% strength.

19. Wedding Soft

Romantic wedding softness — warm whites, gentle contrast, airy feel.

The grade leans warm, brightens the frame and opens up the midtones. Colour is split-toned with warm red-tinted shadows and warm golden highlights. Final touches: a light vignette.

Brightness +14 · Contrast −8 · Saturation +5 · Gamma 1.18 · Warmth (R−B) +9 · Vignette 10 · Grain 4

Before and after comparison of the Wedding Soft photo filter (Social Media) on the sample photo — Wedding Soft: before (left) and after (right).

Sample photo with the Wedding Soft filter (Social Media) fully applied — Wedding Soft applied at 100% strength.

20. YouTube Thumbnail Pop

Thumbnail-optimised — maximum contrast and colour pop.

At full strength it pushes colour to a vivid level, lifts exposure slightly and settles the midtones a bit darker. It also adds strong contrast, applies strong clarity for crisp local contrast and applies noticeable sharpening. To finish, it adds a light vignette.

Brightness +8 · Contrast +30 · Saturation +35 · Gamma 0.96 · Warmth (R−B) +5 · Clarity +20 · Vignette 15 · Sharpen 2

Before and after comparison of the YouTube Thumbnail Pop photo filter (Social Media) on the sample photo — YouTube Thumbnail Pop: before (left) and after (right).

Sample photo with the YouTube Thumbnail Pop filter (Social Media) fully applied — YouTube Thumbnail Pop applied at 100% strength.

More filter groups

Try these filters on your own photo

Free, runs in your browser, full-resolution download.

Open the Image Filters tool

Free Tools & Resources

Social Media Image Filters: Before & After Examples for All 20 Presets

Jump to a filter